THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
This study was carried out to examine the effect of sales promotion strategies on customer patronage of breweries products using Nigerian Breweries Plc Kaduna consumers within confines of Unwar Television in Chukun Local Government Area of Kaduna as a case study. Specifically, the studywas aimed at highlighting the prospect and importance of sales promotion in an organization; highlight the role of sales promotion and also recommend on measures to be used in order to improve on sales performance of an organization; examine how the company creates awareness and the impact of sales promotion in the Brewery Industry; assess the contribution and efforts of sales promotion to improve the sales of an organization. The study employed the survey descriptive research design. A total of 100 responses were validated from the survey. From the responses obtained and analysed, the findings revealed that The prospect and importance of sales promotion in to Nigerian Brewery Plc are: to boost sales of a product by creating demand, To improves the performance of middlemen, To serve as a supplement to advertising and personal selling, To boost consumer demand, and To boost trade demand. Also, The role of sales promotion to to Nigerian Brewery Plc are: For Production Differentiation , To Attract Customers, To Increasing Market Share, and For New Product Introduction. Also, Nigerian Brewery Plc create awareness Through Guest blog for other sites; Through social media presence; Through podcast; Through brand partnerships; By giving product away for free; Through advertising; and Through Facebook and Instagram ads. The study therefore recommend Nigerian Breweries Plc. should utilize the sales promotion strategy in order to determine the degree to which sales promotion improves sales volume of Nigerian Breweries Plc. because advertising and personal selling are relatively utilized.
Related Project Materials
An examination of the preservation of indigenous culinary traditions among the Efik people in Calabar Municipality, Cross River State.
Background of the Study
Indigenous culinary traditions are a cornerstone of Efik cultural identity in Cal...
An Examination of Nurses' Preparedness and Response to Cholera Outbreaks in Kogi State University Teaching Hospital
Background of the Study
Cholera is a highly infectious waterborne disease that remains a significant pu...
An Examination of Budget Allocation Practices in Public Health Institutions: Evidence from Lagos State General Hospitals
Background of the Study
Budget allocation is critical to the effective functioning of public health institutions, as it determines resour...
THE IMPACT OF FINANCIAL POLICY ON NIGERIAN AGRICULTURAL PRODUCTIVITY AND OUTPUT
ABSTRACT
This research work is an empirical effort attempted to re-evaluate the impact of financial pol...
An Investigation of the Role of Community Health Workers in Promoting Antenatal Visits in Sokoto State
Background of the Study
Community Health Workers (CHWs) have become vital in addressing healthcare gaps, especially in rural areas where...
An Evaluation of the Impact of Artificial Intelligence on Strategic Decision-Making: A Case Study of Fintech Firms in Kogi State
Background of the Study
Artificial Intelligence (AI) has emerged as a transformative t...
ASSESSING THE USAGE OF SPACES IN ACADEMIC LIBRARIES INTRANSITION FROM TRADITIONAL TO DIGITAL LIBRARIES
Abstract
For over two decades technology has been affecting the way libraries operate. Academic libraries have witnessed various changes...
An evaluation of moral education’s effectiveness in promoting selflessness among students in Lafia LGA, Nasarawa State
Background of the study
Moral education has long been regarded as a cornerstone in developing virtues that shape the character of young l...
THE ROLE OF MANAGEMENT ACCOUNTING IN CORPORATE GOVERNANCE
ABSTRACT:
This study investigates the role of management accounting in corporate governance in Lagos St...
An appraisal of government amnesty programs in addressing armed conflicts: A study of Shinkafi Local Government Area, Zamfara State
Background of the Study
In Nigeria, the issue of armed conflicts, particularly banditry and insurgency, has posed significa...
